CapitalElite

Time in Dubai

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Marketing management · Dubai, UAE

Marketing, guessed edited.

Capital Elite plans, prices and manages marketing for companies that sell in the UAE, abroad, or both. Every campaign gets a goal, a budget and an owner. Everything else gets the red pen.

See the packages Start a brief
  • 4 packages from AED 1,500
  • One payment, no subscriptions
  • Licensed in Dubai, IFZA

Marketing plan, Q1

Draft 3 of 3

Prepared for: your company

  1. Goal More followers40 qualified leads a month
  2. Channels All six: Instagram, TikTok, LinkedIn, X, Snapchat, YouTube Pick two. Do them properly.
  3. Budget Whatever is left at month endAED 8,000 · 60% search, 40% social
  4. Price Match the competitor Price on value. Test a bundle.
  5. Report 40 metrics, every Friday5 numbers, 1 decision, monthly

Approved for launch

ApprovedCapital Elite · Q1

Example plan, marked up by us. Grab the pen and draw on it.

Sectors we work with

  • Hospitality
  • Food & beverage
  • Beauty & wellness
  • Fashion
  • Education
  • Professional services
  • Retail
  • E-commerce brands
  • Software & apps
  • Events
  • Home & interiors

What we fix

Marketing usually drifts before it fails.

Budgets get spread thin, prices get copied, reports get longer, and nobody owns the result. These four habits get the red pen most often.

  • Be on every platform.

    Be where your buyers decide.

  • Cut the price to close the deal.

    Price on value, then prove it.

  • Boost the post and hope.

    Give every campaign a goal, a budget and an owner.

  • A 40-page report nobody reads.

    One page, five numbers, one decision.

The method

The four P’s, managed.

Marketing management comes down to four jobs, done in this order. Skip one and the other three get expensive.

  1. 01

    Plan the next 90 days.

    Who you sell to, what they need to hear, which channels earn a place and how much each one gets.

    • Audience and competitor research
    • Positioning and key messages
    • 90-day plan with a budget for each channel

  2. 02

    Price for the value.

    Price tiers, bundles and promotions that win customers without giving the margin away.

    • Price architecture and tiers
    • Offer and bundle design
    • Promotion rules with a floor on margin

  3. 03

    Pick the outlets.

    Direct, marketplaces, retail or partners: where you sell, in what order, and what each outlet should cost you.

    • Map of outlets and channels
    • Shortlist of marketplaces and partners
    • Launch order and a target for each outlet

  4. 04

    Win customers, then keep them.

    Campaigns with a goal and an owner, managed week by week, plus the follow-up that turns first-time buyers into repeat buyers.

    • Campaign briefs and calendar
    • Supplier coordination and budget control
    • Retention and referral programme

Packages

Four packages. Fixed scope, fixed price.

Prices in AED, paid once and in advance. No subscriptions, no renewals. Every package ends with documents you keep and a call to walk you through them.

One-off · 5 working days

start here if unsure

Red-Pen Audit

A red-pen review of the marketing you already run.

AED1,500

  • Review of your website and two main channels
  • Marked-up report: what to keep, cut and fix
  • Top 10 fixes, in order of impact
  • 30-minute call to walk you through it

One-off · 2 weeks

Positioning & Pricing Review

Know who you are for and what you can charge.

AED2,900

  • Desk research on your buyers and three competitors
  • Positioning statement and three key messages
  • Price check with one bundle proposal
  • One 60-minute working session

One-off · 3 weeks

Market Entry Plan

Launch in a new country with a plan, not a hunch.

AED3,900

  • Desk scan of one new market and five competitors
  • Shortlist of where to sell: direct, marketplaces, retail
  • Local price check, including channel margins
  • 90-day launch plan with a budget split

One-off · 30 days

Campaign Management

We run your campaigns for 30 days, then hand them back.

AED5,900for 30 days

  • 30-day plan for up to two channels
  • Briefs for your creative and media suppliers
  • Weekly 30-minute check-in
  • End-of-month report with one decision

Not sure which one fits? Tell us where you are and we’ll recommend one.

Process

How a brief becomes a plan.

Five steps, the same for every package. Campaign Management adds the last two, for 30 days.

  1. Brief

    Day 0

    A 30-minute call and a short form: your goals, your numbers and your limits.

  2. Mark-up

    Week 1

    We review what you do now: channels, messages, prices and results.

  3. Plan

    Weeks 1–5, by package

    You get the plan: buyers, prices, outlets, budget and calendar.

  4. Manage

    Days 1–30

    With Campaign Management we run it: briefs, suppliers, budgets and deadlines.

  5. Report

    Day 30

    One page, five numbers and one decision for the month ahead.

Reporting

One page. Five numbers. One decision.

At the end of Campaign Management you get a single page: the five numbers that track your goal, how they moved, and the one change we recommend next. Here is a sample from a client who ran three rounds.

Monthly report

Sample client, three rounds · illustrative figures

  • Qualified leads

    44

    +6 vs Feb

  • Cost per lead

    AED178

    −34 vs Feb

  • Lead-to-customer rate

    24%

    +3 pts vs Feb

  • Repeat customers

    17%

    +3 pts vs Feb

  • Spend vs plan

    98%

    −3 pts vs Feb

Decision for next month

Launch the referral offer for repeat customers.

Illustrative figures. Your report uses your own goal and your own numbers.

Before and after

The same plan, after the red pen.

Same company, same month, less money. Drag the line to compare.

Before

  • GoalGrow brand awareness
  • ChannelsInstagramTikTokLinkedInXSnapchatYouTubePinterestDisplay adsInfluencers
  • BudgetAED 12,000, spread evenly
  • Report40 metrics, every Friday

Nine channels, AED 1,333 each

After

  • Goal40 qualified leads a month
  • ChannelsGoogle SearchInstagram
  • BudgetAED 8,000: 60% search, 40% social
  • Report5 numbers, 1 decision, monthly

Search AED 4,800 · Social AED 3,200

House rules

Six rules we work by.

  • You own every account, file and dataset.
  • No bought followers, likes or reviews. Ever.
  • Every campaign has a goal, a budget, an owner and an end date.
  • One fixed price per package. No subscriptions.
  • Media budgets are spent only after you approve them.
  • If a package won’t pay back, we tell you before you buy it.

Questions

Before you ask.

Can’t find yours? Put it in the brief form and we’ll answer in writing.

Which package should we start with?

If you already spend on marketing and aren’t sure what works, start with the Red-Pen Audit. If you’re launching in a new country, take the Market Entry Plan. If you want us to run your campaigns, choose Campaign Management.

Do you make the ads and content yourselves?

We plan and manage the work: briefs, budgets, suppliers, deadlines and reporting. Production and media buying go to specialists you approve.

Who do you work with?

Companies that sell in the UAE, abroad, or both. We plan each market on its own, because what works in Dubai rarely works unchanged elsewhere.

How does payment work?

Each package is priced in AED and paid once, in advance. There are no subscriptions, and nothing renews by itself.

What happens after the 30 days?

Campaign Management ends. You keep every plan, report and account. If you want another round, you buy a new package.

What do you need from us?

One person who can make decisions, access to your current accounts and sales numbers, and about an hour a week while the project runs.

Where are you based?

Our registered office is at IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates.

Start a brief

Tell us where you are.

We’ll tell you where to start. Three short steps, then a recommendation with a fixed price.

takes about two minutes

Step 1 of 3your brief
What do you need?